5 December, 2021 In Conversation with Agnes, Founder and Creative Director of Fisch Swim To celebrate the launch of Fisch Swim at Mode Sportif, we sat down with founder, Agnes Fischer, to share the story of how the brand came to life.

DSO: We are so excited to be launching Fisch Swim at Mode Sportif. Could you share with us a story of how the brand came to life?

AF: FISCH is an eco-innovative label inspired by my childhood spent on Saint Barthélemy snorkelling and exploring the island’s wildlife. The brand was born from the desire to create statement swimwear with a superior fit and timeless design that helped to clean waste from the ocean.

 

DSO: What is your brand ethos?

AF: The FISCH ethos is about being original and having an appreciation for the unique - from beautiful aquatic life to interior design, art, film and everyday objects. This really comes out in the prints and colour schemes I develop - I hope to give customers something they want but that they also weren’t expecting.

 

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DSO: Your brand’s focus is on producing responsibly - could you tell us a bit about the different raw materials your work with? Why have you selected these fabrics?

AF: I work primarily with ECONYL® which I came across doing research online in 2015, and at the same time I found the Italian textile manufacturer that I currently work with, so I didn’t really explore any alternatives. ECONYL® is a 100% regenerated nylon fibre crafted from abandoned fishing nets and other types of nylon waste. I was curious and made some samples in late 2015 that I wore around St. Barths. The quality of the fabric exceeded my expectations and at that time very few brands were using ECONYL®. I created something I liked and saw an opportunity to give it a try and by summer 2017 FISCH launched a small little collection online.

 

DSO: How do you approach each new collection? What’s your creative process?

AF: I approach each new collection by diving into my print archives and seeing what I must play around with for prints and what I’m really liking at that moment as well as what my customers ask for.  I spend a lot of time researching colour when I develop the prints and every hue is closely identified before I submit to the printer.  

I also like to find inspiration looking over the artwork and colour schemes of my favourite artists and especially now that I have a new apartment, interior design.  Especially unique vintage finds ranging from Art Deco to the 70s. I try not to follow trends too closely and stick to classic silhouettes that are tried and true season after season.

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DSO: What is your favourite piece from the Mode Edit?

AF: I actually have two favourites, my first is the Coquillage and Flamands set in Safari Green because I love this colour - it looks great on every skin tone and is very versatile between seasons. I have this style in every color. Elegant yet sexy and flattering -It is my favorite fit.  My second is the Taini and Petit in Blue Sail with the matching pareo. The Taini and Petit are two very sexy new silhouettes that I think the FISCH girl will love playing around with. I’m also very excited to finally be launching pareos this season - it’s a beach staple I personally use all the time.

 

fisch swim

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