10 March, 2021 In Conversation with Lisa Hyde, founder and director of Australian eyewear label, Shevoke We sat down with Lisa Hyde, founder and director of Australian eyewear label, Shevoke to learn more about her journey in becoming a business owner and the sunglass trends she's coveting.

mode sportif lisa hyde

DSO: Can you tell us a bit about your journey when first starting Shevoke? Did you always envisage yourself starting an eyewear label?

 

LH: Shevoke was originally a clothing label. I lived in Brisbane, I studied business, worked a part-time job and at night I would make clothes to sell at the weekend markets in Southbank. I’ve always loved sewing and designing, my Mother & Grandma were both incredible at sewing. I remember them both making me many outfits growing up.

 

Shevoke eyewear came to fruition in 2014, after I moved to Sydney and realised my passion for designing wasn’t so much about clothing, it was about how people would feel wearing something I designed. I saw a gap in the market for affordable, quality designer sunglasses, and as a sunglass lover I thought I'd test my luck and design a small collection to go with my clothing designs. To my luck, they all sold out and fast. So I designed more, and again they would sell out. I found my real passion for designing in eyewear and now seven years on I have built a brand I love, a team I adore and a community of loyal customers who I am extremely forever grateful for.

 

DSO: You curate your designs from traditional silhouettes such as the 50’s cat eye and the 90’s micro frames, which era of sunglass style is your favourite, and why?

 

LH: At the moment it would have to be the 90’s, I’m all about the smaller, thinner frames which is probably why you’re seeing many 90’s inspired styles from Shevoke in 2021. One trend that isn’t going anywhere fast in eyewear is NEUTRAL TONES - nudes, beiges, creams, crystals & browns.

 

DSO: How is your personal style reflected in your designs?

 

LH: When it comes to designing, I’m always creating a piece that I feel is missing in my personal sunglass collection. My style is effortless and easy, I like to have quality pieces in my wardrobe that I can wear a multitude of ways and that is the same process when designing a sunglass. It has to be a staple that will complete many different looks.

 

DSO: If you had to choose one hero piece from the Mode Edit, which would it be and how would you wear them?

 

LH: Lately I've been living in the PORTER, both Havana & Black. It is such a versatile and comfortable sunglass that will suit many face shapes.

mode sportif lisa hyde

mode sportif lisa hyde

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