Launched in 2013 by New York fashion photographer Randall Bachner, Marrakshi Life embraces comfort and craftsmanship. Taking key style elements from the traditional Moroccan wardrobe, an in-house team of local artisans helps create original, contemporary, and wearable design pieces.
Using the skill of traditional Moroccan weaving practices and a desire to take this sartorial heritage forward, Marrakshi Life uses ancient techniques to create clothing that is authentic yet with a fashion-forward, urban twist. The brand works exclusively with fabrics that are hand-woven in the atelier, never bringing in outside fabrics. With no cotton production in the country, the team sources the raw cotton material from Turkey and Egypt, then dyed to the Marrakshi Life color palette locally in Morocco. From there, the dyed yarns are spun in the atelier and woven on warp/weft flatbed looms. All of the fabrics and garments are then cut and sewn in the Marrakech atelier.
The vertically-integrated brand adheres to a zero waste policy with its made-to-order manufacturing, a program that also uses the remnant cuttings from produced garments for future development and production – including patchwork pieces, rag weave, home goods, children’s wear, and accessories. The desirable working conditions and community feel of the workshop encourages free thinking and collaboration within the community atelier. The production process has a low environmental impact, and all of Marrakshi Life’s looms are powered by just two men, yielding ten meters per day.