The Avenue was launched in 2017 by Australian designers and best friends, Gabriella Weinstock and Jessie Shand. The Avenue’s designs embody the duo’s passion for adventure, travel and summer. Crafted from premium materials, each headpiece piece is the ultimate cultivation of luxury fashion and functionality. The ultimate Avenue girl likes to take risks and isn’t afraid to stand out from the crowd. She is confident, free spirited and fiercely feminine.