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Staud

Staud

Founded in 2015 by Sarah Staudinger and George Augusto, LA-based brand STAUD was built upon the idea that fashion shouldn’t just empower women — it should be accessible, too. But at the heart of STAUD is design. Think: a scrupulous attention to detail, a natural opposition to the typical, and a feminine aura that’s equal parts seductive and self-governing — all whilst leaving room, of course, for the occasional mushroom trip or jaunt to the beach. If fashion is a never-ending pursuit of style, then STAUD is what happens after you’ve found it.

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