DSO: Yaitte’s design DNA is shaped by classic shirting silhouettes. Can you speak a little about the enduring appeal of shirting and tailoring for the modern woman?
YAITTE is a luxury label with a simple purpose: to create effortless, timeless styles for the modern woman. I have always been inspired by 90s dressing and pieces that take you from day to night – nothing achieves that quite like a crisp shirt and immaculate tailoring. Our collections are designed to transcend trends.
DSO: You have past experience working with prolific designers and design houses – what finally compelled you to start your own brand?
After completing a Masters in Milan I had a desire to start my own brand, but I knew it was imperative to get experience first. I also knew I needed to have a strong vision to stand apart in such a crowded industry. My career has allowed me to travel extensively and soak up inspiration from all corners, so it felt right to have a label based on this: dressing for the City & vacation.
DSO: Sustainability, seasonless style and ‘slow fashion’ lie at the heart of Yaitte’s brand ethos. Can you talk us through your recent sustainability milestones, or any you are currently working towards?
Since the beginning, we've worked hand-in-hand with our mills and manufacturers to maintain a transparent supply chain. Organic cotton, selvedge fibres and biodegradable yarns are central to our collections, and we’ll always be transparent about where a garment is made and what it’s made from. To reduce waste stock we create small, limited-run capsules and request pre-orders on a number of items. These responsible practices reduce our footprint, which is something we're conscious of as we slowly expand. We're a work in progress and constantly exploring new ideas to ensure we have a positive impact.
DSO: We are thrilled to be the exclusive Australian stockist of Yaitte – what synergies do you see between British and Australian style?
We see strong women with a sense of self, love of City and lifestyle. YAITTE encapsulates this balance.
DSO: What are your current style or design inspirations (who or where do you look when embarking upon a new piece or collection)?
Each season, we delve into the archive of visuals I have collated over the years. I travel frequently, which allows me to understand the versatility and effortlessness our customers need from their clothes. Currently, I am in Palma, Mallorca, which is a brilliant time to visit as locals navigate the change in seasons. The women around me are often my biggest sources of inspiration. All our fabrics are bespoke; we meticulously develop them with textile specialists. Nautical stripes will always be at the core of our collections and I visit libraries and worldwide sourcers to gather textile inspiration.