SELFE

Founded in 2019 by Alanna Camilleri, SELFE is a ready-to-wear womenswear label grounded in conscious design and thoughtful simplicity. Inspired by the rhythms of modern life and motherhood, SELFE creates elevated essentials that combine ease, comfort, and quiet luxury. With a focus on timeless silhouettes, sculpted fits, and sustainable practices, each piece is designed to move with the wearer—offering refined versatility for every stage of life. At its core, SELFE celebrates clothing that feels as good as it looks, supporting confidence without effort.