21 September, 2022 Introducing The Mode Sportif App It’s official: In our never-ending pursuit of digital, retail and editorial innovation, we are proud to launch the Mode Sportif App.




Available to download today via iPhone and Android App Stores, the Mode Sportif app is a premium blend of frictionless shopping and fashion content; a luxurious distillation of everything we love and share with our discerning clientele.

Of the app’s development, Founder Deborah Symond O'Neil says the platform has been a thoughtfully conceived addition to the brand’s digital offering. “We are constantly working to improve our customer experience and launching The Mode Sportif App has been a dream for me for some time now,” she says.






“Easier and faster browsing at one click for our clients is such an exciting milestone. From initial scrolling to final checkout, the app gives us the capacity to further personalise and refine every step of the shopping experience.”

When building the app’s functionality, it was important to Symond O’Neil and the Mode Sportif team that the platform did not detract from the brand’s signature brick and mortar boutique. Rather, the app “serves as an extension of our established aesthetic, and allows brand devotees to step into the Mode universe whenever they open their phone”.

“The Mode Sportif App is a wonderful step in our goal of an omni-channel offering for our clients,” says Symond O’Neil. “Our online customers have access to the same personalised encounter that we offer in-store, while also allowing them to dive deeper into our world.”






Alongside providing early access to new arrivals, sale events and exclusive guest collections and edits, the app features distinct portals dedicated to each designer, product category and Mode stores. Our editorial portal – Mode Memo – will publish app-exclusive blogs and content, and users will be notified of in-app takeovers from a curated selection of guests, brands and Mode creative collaborators.

Available to download today, explore and shop the Mode Sportif App and receive 10% off your next purchase, exclusively within the app with code APP10.



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