Velvet
Founded in 1997, Velvet began with a now-iconic T-shirt collection and has since evolved into a refined expression of laid-back luxury. Produced in Los Angeles using signature fabrics, each piece reflects a commitment to quality, comfort, and timeless design.
Led by creative director Jenny Graham, whose journey from South Africa to California is rooted in a family legacy of craftsmanship, Velvet remains a deeply personal endeavor—where effortless style, fine materials, and thoughtful construction come together in every collection.
